Showing posts with label Week 7. Show all posts
Showing posts with label Week 7. Show all posts
Tuesday, February 16, 2016
Elevator Pitch #2
This is my elevator pitch #2. In the pitch I reflect on the feed back from my last pitch and what I would change based on the feedback.
Monday, February 15, 2016
Week 7 Reading Reflection
For this weeks reading reflection I read rediscovering market segmentation by Daniel Yankelovich.
1. The biggest surprise in this reading was the idea itself. The idea of non demographic segmentation is fascinating to me. When I think of segmentation or products, I picture the group it will sell to based on age, race, gender, etc. Daniel believed that instead we should use buying patterns, which in a way definitely makes sense.
2. Something that was slightly confusing was the “gravity of decision spectrum.” I just wish they touched on this topic a little more, but I still get the gist of it and that it is the importance consumers place on a product.
3. Two questions I would ask the author is how he came up with this idea of segmentation, and if he had personal success using his new theory of segmentation.
4. There is nothing I think that the author was wrong about or that I can disagree with. I would have to see both of these segmentations in action to figure out which one I think is better to use for different aspects of business.
1. The biggest surprise in this reading was the idea itself. The idea of non demographic segmentation is fascinating to me. When I think of segmentation or products, I picture the group it will sell to based on age, race, gender, etc. Daniel believed that instead we should use buying patterns, which in a way definitely makes sense.
2. Something that was slightly confusing was the “gravity of decision spectrum.” I just wish they touched on this topic a little more, but I still get the gist of it and that it is the importance consumers place on a product.
3. Two questions I would ask the author is how he came up with this idea of segmentation, and if he had personal success using his new theory of segmentation.
4. There is nothing I think that the author was wrong about or that I can disagree with. I would have to see both of these segmentations in action to figure out which one I think is better to use for different aspects of business.
Free Money
This exercise was tough for me and I will just start by saying I did not get any video recordings. I went to my local mall for this exercise, and each encounter was extremely awkward. Giving away the dollar wasn’t easy, because about half of the people just denied my offer or looked at me weird. I didn’t come up with a genuine reason to give away a dollar, so I just would say “its national free money day” or “it’s for class.” There was no specific person I approached, just anyone who looked over the age of 18 (I didn’t want to be giving money to little kids as this could be taken the wrong way by people). One person I interrupted while they were on the phone and they actually got upset and stormed off. Needless to say, this exercise had to be my least favorite.
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