Amazon Whisperer

The revenue drivers for my current product are the quality ingredients and the niche market that I supply to. I believe this, along with a solid marketing strategy, high ROI, and low overhead costs will make this product a success. I believe that the next product I sell should be an energy drink. To accompany a study aid supplement that already increases energy and focus, I think an energy drink will broaden my market, increase customer loyalty, and boost my revenue in my growing MentalEdge Company. The supplement I found on amazon that is similar to the product I want to offer would be 5-hour energy. The customer reviews are almost 5 stars, and this product is known by almost everyone in America as a huge hit. The customers like the lasting energy and tasteful flavor without crashing or getting the jitters. The main complaints from the customers had to do with too much caffeine in the product, or shipping errors where the bottles broke inside the box and leaked and had to be thrown away. The changed I would make would include be the ingredients, the size of the container, and of course, the logo/color. I would make the ingredients more natural, and try to come up with a formula that still gave lasting energy but with less un-natural stimulant ingredients. I would also increase the container size slightly, because even though this will increase supplies costs, I think the visual benefits will make customers purchase the product more. Finally, to make my product seem more natural, I would make the wrapper white with a  green brain that has muscles on it to attract customers. I think this product would make an excellent edition to my current product offering for two reasons. First, it fits perfectly with my previous MentalEdge supplement. In addition, the energy drink industry is huge, creating billions of dollars in revenue, so if I can market this product correctly and get repeat customers I feel that I could be a major competitor.